OUR DIAMOND QUALITY
A beautiful diamond is about more than what is written on a certificate. At Max Wilson Diamond Jewellers, we look beyond the numbers to find stones with exceptional brilliance, character and beauty.
With decades of experience and qualified gemmologists within our team, every diamond we recommend is considered carefully. Whether you choose a natural or laboratory-grown diamond, our focus remains the same: exceptional quality, genuine advice and a diamond you will love for a lifetime.
ETHICALLY SOURCED
All of our diamonds are sourced through trusted suppliers who operate in accordance with the Kimberley Process, an international certification scheme established to prevent conflict diamonds from entering the legitimate diamond trade.
We work with established suppliers and are thoughtful about where our diamonds come from, giving our clients confidence in the stones they choose.
HAND SELECTED BY GEMMOLOGISTS
No two diamonds are exactly alike and two stones with the same grades on paper can look remarkably different in person.
That is why we don't believe in choosing a diamond by its certificate alone.
Our team carefully considers each stone for its cut, proportions, brilliance and overall beauty. We look at how the diamond actually performs in the light and how its individual characteristics work together.
The result is a carefully considered selection of diamonds we would be proud to set into our own jewellery.
THE 4Cs
Cut. Colour. Clarity. Carat.
The internationally recognised 4Cs provide an invaluable starting point for understanding and comparing diamonds. But after more than 65 years in jewellery, we know there is more to a beautiful diamond than four grades on a certificate.
Proportion, symmetry and the way a stone interacts with light can all influence how a diamond appears. Sometimes a diamond with higher grades isn't necessarily the stone we would choose.
This is where experience matters.
Our qualified gemmologists can talk you through the details that genuinely make a difference, helping you understand where it is worth investing and where you may be able to make a considered compromise without sacrificing beauty.
NATURAL OR LABORATORY-GROWN
We work with both natural and laboratory-grown diamonds and believe there is a place for each.
Natural diamonds offer extraordinary rarity and natural origin, having formed deep within the Earth over billions of years. Laboratory-grown diamonds are real diamonds with the same chemical composition and optical properties, while offering the opportunity to achieve a larger or higher-specification stone at a different price point.
Rather than steering you towards one or the other, we'll help you understand the differences and choose what feels right for you.
CHOOSING YOUR DIAMOND
You don't need to become a diamond expert before choosing an engagement ring. That's our job.
Some people arrive knowing the exact shape, size and specification they're looking for. Others simply know what they love when they see it.
We'll take the time to understand your style, priorities and budget, then show you a carefully selected range of stones and explain the differences in a way that makes sense.